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Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Now, this doesn't mean you can look over their shoulders and check out sales or results from their ads But it's a great way to see how others in your area and niche are growing on Facebook.
Just go to your page's Insights overview see the Insights screenshot below and then scroll to the bottom. Y ou can add multiple pages to keep an eye on.
If you have difficulty finding competitors, Facebook will suggest pages based on competition in your area or industry. This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook and improve your posting and advertising. Lastly, check out the Facebook ads library to see which ads perform well if you're running paid marketing. Companies in the B2C space, like eCommerce companies, can gain a lot from this when they're doing competitor research.
Are you a restaurant? Online business? Service-based business? Facebook has rolled out some cool features that let businesses connect apps straight to Facebook to make things easier for customers. Acuity scheduling app, allowing your customers to book an appointment with you straight from Facebook! If you're a restaurant, having an app to book reservations is a great way to get new customers that find your Facebook page via google or a Facebook ad.
Facebook allows your business page to run paid exclusive live events. This is a pretty good idea if you run high-demand live training and you have a sizable Facebook audience. Check out their Partner Monetization Policy for more information on hosting paid events not a long read btw.
Whether you're doing paid ads, lead generation outreach on Facebook groups, or posting for engagement, your customers company decision-makers, CEOs, etc. It all comes down to your marketing objective and ability to resonate with B2B decision-makers. If you're running Facebook ads, target by occupation, industry, and write ad copy that resonates with your ideal customers.
Maybe a CEO is just on Facebook to read memes, but your ad could still win their interest! Here are some best practices to keep in mind when it comes to B2B Facebook marketing:. Hopefully, these 12 benefits and best practices have helped you see that having a Facebook business page is an absolute no-brainer. For those of you who already have pages, I hope you've been motivated to improve them! One of the BEST ways to make your page solid as can be is by posting proven, data-backed, viral content….
Luckily Post Planner lets you do this with the content scheduling tool and content library. View Hide comments Back to blog. Top 12 Benefits of a Facebook for Business. Bottom line: should your business be on Facebook in ? Need more convincing? Not a problem. I make a bulletproof case below. Facebook is apparently "dying" because of the news feed algorithm. Some "experts" are even saying to forget about having a Facebook business page entirely… I completely disagree!
The numbers and facts don't lie: million businesses and 2. BUT what exactly are the benefits of having a Facebook business page? Glad you asked! Why use Facebook for business? The benefits of using Facebook for business get 3x better with this tool How do you benefit from Facebook?
Facebook is a tool. It's all about how you use it. Want more brand awareness? Want more purchases for your product or service? Run paid ads, optimize them, tweak your creatives, and create landing pages. Want to generate leads? The possibilities are endless with Facebook. But you first have to KNOW your goals. Think about it: Expecting results from just posting content isn't going to work. For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf.
You can use Facebook to 'talk' to existing and potential customers by posting and receiving messages. But don't use Facebook to aggressively promote your products or services. You'll have much greater success if you share information related to your business that is actually useful or interesting to other users.
This increases your credibility and promotes your business by building long-term relationships with other users. For example, a veterinarian could post tips for looking after pets, timing them according to when particular health issues arise e.
You should also listen as much as you talk. Paying attention to what the market thinks about your business, your industry, a product or a marketing campaign can provide valuable insights. Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.
You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page. Once they like your page, your customers will receive your updates on their wall, where their friends will also see them. This helps to build awareness of your business, and to associate your friends with your brand.
Customers can also post positive messages about your products or services, shared on their walls for all their friends to see. You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site.
Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts.
It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With 1. But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.
Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand. The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.
To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot. So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. You might be surprised by the percentage of followers your organic posts will likely reach :.
Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads. Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience.
The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic. For detailed steps to launching a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook. As soon as you place it on your website, the pixel will start collecting data. Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation. That way, you can learn, and tweak, and try again so your strategy is constantly improving.
You can track audience engagement directly through Facebook Insights , which measures metrics such as…. Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact , UTM parameters , and Hootsuite Social Advertising. Using an integrated tool like Hootsuite Social Advertising , you can review organic and paid content side by side.
And with a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget. For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it.
On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard. But the good news is you can get started without investing a dime. So get in there, get your hands dirty and learn as you go. Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts.
Try it free today. Get Started.
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