Joel Ewanick has always been willing to push boundaries and try new concepts, and the fact that he was open to this approach is the perfect example of that.
We're excited to see what Commonwealth can mean for both Chevrolet and us. Commonwealth will immediately begin to transition responsibility for Chevrolet creative work in most global regions, with the exception of China, India and Uzbekistan, where these activities will continue to be managed by agencies specific to those countries.
General Motors Co. Founded in in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality.
More information on Chevrolet models can be found at www. We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. Among other items, such factors might include: our ability to realize production efficiencies and to achieve reductions in costs as a result of our restructuring initiatives and labor modifications; our ability to maintain quality control over our vehicles and avoid material vehicle recalls; our ability to maintain adequate financing sources, including as required to fund our planned significant investment in new technology; the ability of our suppliers to timely deliver parts, components and systems; our ability to realize successful vehicle applications of new technology; and our ability to continue to attract new customers, particularly for our new products.
GM's most recent annual report on Form K provides information about these and other factors, which we may revise or supplement in future reports to the SEC. Global Brands Brands Corporate. Chevrolet's registrations fell by almost a million units to 2. The US accounted for well over half that total, 1. Despite the general slump, sales of the Silverado pick-up - America's long-established 2 auto - actually rose to k units. It was the global 6 seller with almost k units.
The Equinox compact SUV was the next highest seller at k units globally. The Onix small car is Chevrolet's top-seller in Latin America, and sold k units in The Malibu sedan and Blazer pick-up round out Chevrolet's five highest-selling models.
Subscribe to access account assignments. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Which agencies handle advertising for Chevrolet? Find out more from the Adbrands Account Assignments database. Who are the competitors of Chevrolet?
See Cars Sector index for other companies. Historical profile information for Chevrolet. Having dumped its "real people, not actors" focus group campaign, Chevrolet 's agency Commonwealth McCann is officially on the hunt for a new ad gimmick. The imminent arrival of 'The LEGO Movie 2' provides another great opportunity to promote not just a movie but also Chevrolet's new Silverado pick-up, which appears to be gobbling up all GM's marketing budget these days.
And guess what, they don't just make them from LEGO bricks. You can also buy real ones that are made from metal and fuelled with gasoline! The partners have gone even further this time with a big online push that includes a website supposedly designed personally by eager-to-please hero Emmett voiced of course by Chris Pratt.
Commonwealth McCann 's latest campaign for Chevrolet not only lightly mocks its own long-running "focus group" series but also pokes fun at Batman's diminutive LEGO alter ego, to tie in with the upcoming movie release. It's a clever move on Warner Bros' part to make the "real" Batman a humour-free legendary hero, while also allowing for some playful self-deprecation with his toy-sized mini-me.
Adbrands Weekly Update 8th Jan Automobile market watcher Focus2move published its preliminary ranking of the top-selling car brands and manufacturers in According to those figures, compiled from aggregation of individual local markets, Volkswagen Group has unseated Toyota Group as the global 1, with a combined total of 9. Toyota Group achieved 9.
However the individual Toyota brand still leads the global industry with a record total of 8. Some way behind sits Volkswagen at 6. Chevrolet's slump, the result of its withdrawal from Europe, puts it at risk from Hyundai in the 5 position, with 4. The biggest growth for any single brand was China's BAIC , sales of which doubled, albeit to a still-small k units.
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