You need to build excitement in the event itself to get the people who have shown interest to consider buying a ticket. Posting at least every other day and building excitement is a good plan. For an annual even I recommend posting pictures and video from the previous event. A good method to work with the audience. Such events suggest that the company holds something. But not all activities are a plus. How is everything going with you, working at plus or going to zero for costs?
Really good post from yourselves. These techniques are very interesting. They will help a lot of people start advertising on Facebook. Congratulations thank you. Our business page has a small following and our upcoming event on facebook has near zero followers attendees, but tickets are puchased on a third party site. My question is: should I promote the event solely within the event or also on my timeline? If I did both, would folks see both or just one?
Is there a better way? Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Guides eBooks Webinars Blog. Facebook Twitter LinkedIn Pinterest. Tip: Add Co-Hosts Is your event in collaboration with another brand or public figure?
Adding several co-hosts can greatly increase distribution. There are two ways we can do this; either directly from the Facebook page or via Ads Manager. Boost the Event Post on Facebook This is a very simple way of setting up an ad campaign for the event.
Use Ads Manager If you are placing lots of adverts and boosting multiple events and want more control, consider switching to Ads Manager instead of boosting directly from the page. Start by choosing the Engagement campaign type and then Event Responses as the engagement type.
Comments This is incredibly valuable! Rather than relying mostly on email blasts, word-of-mouth, and social media posts, many organizations are turning to Facebook ads to fill up their events.
Without crunching the numbers ahead of time, you run the possibility of going over budget without even realizing it. Now you can keep an eye on these metrics throughout your campaign, and tweak your ad to hit the number of attendees you need while remaining under budget.
The great thing about Facebook ads is they allow you to target very specific groups of people. Here are three ways to do it. People who are already familiar with your organization are among the most likely to attend your future events. You can target these people by adding an email list to Facebook.
For your fundraising event, you could create an email list from people who have attended your past fundraisers or who have donated to your organization. You can find more information on how to do that here. As you probably know, lots of people ignore their emails these days, so Facebook may be the only way to reach them. You have no way of ever finding them again, right? Maybe seeing an ad on Facebook will be just the push that potential donor needed to start contributing!
Image from Wordstream. The most successful image posts tend to have people in them, and not too much text in the ad. Make sure to include closed captions so your audience can follow along even if their sound is off. Stock sites like Unsplash and Pexels are free and can help you create a professional-looking photo ad without spending a dime and check out this post on 10 inexpensive and free nonprofit marketing tools that create stunning visuals.
This can be just as effective as the most professional video agency. When it comes to Facebook ads, messaging matters more than image or video quality. When people hover over the name of the location, the page will pop up. Using the official listing for a venue helps build credibility and recognition, as well as linking the event to a venue Page that typically has its own built-out content, including helpful details like directions and hours.
Facebook Event photos should compel people to want to find out more. That means your photos should be eye-catching and relevant. For company events, this might mean using your logo, brand colors, or even incorporating some text that helps highlight the purpose of the event. Just be sure you repeat any details used in your graphic in your description to follow best practices of accessible design.
Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. Facebook frequently updates recommended image sizes to keep up with refreshes to both mobile and desktop experiences, so check out our always up-to-date image size guide for the latest information. With this free tool you can easily resize, crop and adjust images to all major social media platforms. All you have to do is upload the image and choose which networks and styles you need that image in.
Optimize your Facebook Event by including relevant keywords in your tags section. Start typing relevant keywords and Facebook will give you suggestions. You can also use the keyword research principles you use elsewhere in your marketing strategy to generate ideas here. Adding tags allows Facebook to recommend your event to users based on their interests, so fill out as many as possible.
The more active the event looks, the more excited people are going to be about it. You can also post additional information to the event discussions before and after, to help drive interest or activate leads gained from the event. Making the wall public also allows you to answer questions. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.
Be active. Invite your co-hosts to answer questions as well to create a sense of community. Post and pin upcoming events to the timeline.
Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event. Remember to give the campaign a couple of weeks so plenty of people will see the promotion.
Details on Facebook Event Ads When it comes to promoting an event, promoters should keep an previously referenced statistic in mind:. That means that if promoters are hoping to maximize ad efforts, ad campaigns must look perfect on mobile devices. Call-To-Action Buttons: There are several advertising functions Facebook can support to help organizers promote an event, with multiple call-to-action buttons.
You can also direct people to your event registration page. In order to further market the event, organizers added some of these headline performers as co-hosts.
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