Whenever you browse a social media app, it's not uncommon to see a post or link that piques your interest but that you don't have time to read at that moment. As such, you need a reliable way to locate that content later in the day so you can dive in. On Twitter, you can use the Like button as a bookmarking tool; Facebook has a Saved Items section when you can create collections of content you like.
The Explore tab is where you'll find interesting content about topics in which you are interested. When you're new to the Tumblr platform, this is the easiest way to find new blogs to follow. Remember, if you don't follow other people's blogs, you'll find Tumblr to be a boring and lonely place. At the top of the Explore page, there's a Recommended for You tab, along with various content categories that you can dive into such as Trending and Staff Picks.
There's also a list of currently trending searches in the right-hand panel. To add a blog you like, click on the Follow button on the post's card. For certain topics, it might make more sense to follow a specific search time. For example, if you want to keep abreast of content about your favorite sports team, would you prefer to follow dozens of individual blogs or just see content about your sports team in your feed automatically?
To follow a search term, go to the Explore tab and enter your keywords in the box at the top of the page. A clickable Follow button will appear in the search box. Sometimes you might want to clear out your feed of content and start afresh.
If so, it's easy to unfollow blogs and keywords on Tumblr. Tumblr even shows the date that the blogs you follow were last updated, making it easy to see if any are no longer active. Much like Facebook and TweetDeck, Tumblr provides you with a way to schedule posts into the future. It's a great way to make your blog appear active even if you're going to be unable to tend to it for a period of time. The schedule feature is split into two distinct parts: Queue and Schedule.
When you create a new post, you can use Schedule to specify the exact time and date you want it to go live. Queue is a list of posts that go live on a predefined timetable. You can change the number of queued posts that go live in a day and restrict the posts to certain hours.
As you become more proficient at using the platform, you might start to regret some of your earlier posts.
Not necessarily because the content is terrible, but because you made organizational errors. Perhaps you didn't tag your posts correctly, or you posted a picture with a poor title. You can use the Mega Editor to resolve the problems without needing to delete anything.
You can bulk select posts and edit lots of data at the same time. For the latter two, the fact that Tumblr offers full animated gif support is crucial as a differentiator from the static environs of Facebook, Twitter, Instagram and even Pinterest. Ten seconds of reaction shot — or sex act — make a big difference in expressive power. Also, gifs are far easier to view on mobile devices than video, and so far the big content owners have made little effort to stamp them out via DMCA.
Does this sound familar? Teenagers, amusing images, sharing only with trusted friends? In some ways, Tumblr is actually Facebook 2. The tremendous user engagement is enabling the company to quietly and discreetly build a powerful Interest Graph of things its users actually like and want to share. Tumblr still has a long road ahead with monetization, but the Interest Graph will be crucial to making sure anything Tumblr does is targeted and relevant to its users.
You will see a menu where you can navigate through the home feed, the Explore page, inbox, direct messages, personal activity, and account settings. Again, all of these options are self-explanatory but are the basics of Tumblr layout that you should get familiar with. The broader your hashtag, the more likely your posts to be discovered.
You have to spend some time on Tumblr looking through feeds to get an understanding of the perfect broad hashtags, and ones that are just way too broad. Keep in mind that your content should speak for itself, and not require a million hashtags. Hashtags are a good way to stay organized. If your page is quite thematic, users will be more likely to look through your whole feed and follow you based on common interests. Tagging posts is really easy.
This is done by adding hashtags below your posts, in the post editor. You will also get suggestions of popular tags which makes your job that much easier. One of the differentiating features on Tumblr unlike other social networks is that you get to personalize your page by choosing either a custom theme or a premium one.
The latter is a paid option but gives you more room for customization. Here is where you will be taken next, and you can see what your current page looks like to other users. Here is what your page will look like when you change the header image, the avatar, and title:.
To change your theme, you will have to look through the different themes available. Changing this will change the appearance of your page not in the feed but with your domain name. The Tumblr themes are made by Tumblr or fellow blogging enthusiasts.
You also have the option of fine tuning the little details such as your username, language, timezone, visibility and other little tweaks. Click the Themes button at the bottom of the screen. You can choose from Categories either free or premium Tumblr layouts. Choose a theme that works best with your type of content. For a photos-only type of blog, install a minimalistic theme that supports a grid, but for a blog with a lot of writing, choose a more advanced one- or two-column theme.
The obvious starting place to explore Tumblr is your own dashboard. On there, you can reblog content, post your own and find blogs to follow.
One of the first things you should probably do is a little bit of research into similar blogs with your theme or your interests. You can also check the Recommended For You section to see if there are blogs that might be of interest. Once you decide you want to follow a blog, click Follow in the upper hand corner of the page. Staying active means liking other posts as well. Be a good Tumblr citizen! Reblog other posts as well, especially if they are good memes;.
You can reuse your content from your other social networks, or create your very own visuals to stay in line with the nature of Tumblr. See our post , and start creating your own content. Tumblr is, after all, another way to express yourself and get artistic. You can start by customizing existing templates, or use VistaCreate as a simplified version of more complex design tools.
Creating your own content should be fun! Original content might inspire more reblogs and get your name out there. Simply go to Dashboard on your account page and click Create a New Blog. Yes, you can also use Tumblr to promote your business. For one, you get a great tool to expand your reach and work towards building yet another community while working at brand recognition.
The main difference between Tumblr for business is that you have to do a lot more research. Look into your competitors. If they have Tumblr accounts, what are they doing well and what can you build on and improve? For this reason, your content should be a little bold, sometimes even funny and not all about blatant advertising. You can advertise on tumblr, but do be subtle about promoting your branded posts. You can still brand your content, you just have to do it subtly.
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